> At a Glance
> – J.Crew and U.S. Ski & Snowboard launch 26-piece collection ahead of the 2026 Winter Olympics
> – Olympic skiers Colby Stevenson and Hailey Langland front the campaign
> – Kappa co-designed a performance ski capsule within the line
> – Why it matters: Fans can shop vintage-inspired alpine gear worn by Team USA athletes
J.Crew is reviving its alpine archive with a modern twist, just in time for the 2026 Winter Olympics. The heritage brand teamed up with U.S. Ski and Snowboard to release a 26-item line that blends retro style with mountain-ready function.
The Collaboration
Colby Stevenson, Olympic silver medalist in freeskiing, says the collab marks a style shift for him. Known for baggy competition gear, he now embraces the collection’s slimmer, classic silhouettes.
> “When I saw the retro fit, I was really excited. J.Crew has been an American brand for a long time, so obviously a great fit for us.”
The line lands online January 8 and includes refined knitwear, elevated loungewear, and cold-weather accessories.
On-Mountain Performance
Kappa-the official on-mountain partner of U.S. Ski & Snowboard-co-created a technical ski capsule. Technical jackets marry high-performance materials with J.Crew’s signature refined look, giving athletes gear that works on snow and in the lodge.
Après-Ski Style
Pieces pull heavily from J.Crew’s vintage archives, re-imagined with today’s fits and color palette. Stevenson calls out a standout cardigan that channels thrift-shop après vibes.
> “Just the thrift style, retro après vibe… it’s nice to see that style being reignited and restyled.”
Hailey Langland, Olympic snowboarder and X Games medalist, spotlights the brushed cashmere sweater as her favorite.
> “J.Crew does cashmere so well, and this one’s cozy, fun, and perfect for cheering the team on through the rest of the season and the Olympics.”
Key Takeaways
- 26 retro-modern pieces drop January 8 on J.Crew.com
- Kappa co-designed performance jackets for athletes
- Collection spans knitwear, loungewear, and accessories
- Stevenson and Langland model the campaign
The capsule gives fans a chance to dress like Team USA while the Games countdown continues.
