> At a Glance
> – Josh Allen claims the No. 1 spot on the 2025 NFL jersey sales chart
> – Patrick Mahomes free-falls from No. 2 to No. 22 after Chiefs miss playoffs
> – Drake Maye debuts at second place, pushing Mahomes out of the top 20
> – Why it matters: Jersey rankings signal shifting fan loyalty and star power in the NFL
The NFL’s jersey scoreboard has a new leader. Josh Allen‘s Buffalo Bills gear is now the league’s hottest seller, ending Patrick Mahomes‘ two-year stay near the summit.
The New Top 10
Allen leapt from sixth place last year to claim the 2025 crown, according to NFL Shop data released January 9. Behind him, New England Patriots rookie Drake Maye soared straight into second, while Saquon Barkley slipped from first to third.
Rounding out the top ten:
- Fred Warner, San Francisco 49ers linebacker
- Jaxon Smith-Njigba, Seattle Seahawks wide receiver
- Caleb Williams, Chicago Bears quarterback
- CeeDee Lamb, Dallas Cowboys wide receiver
- Christian McCaffrey, 49ers running back
- George Kittle, 49ers tight end
- Brock Purdy, 49ers quarterback
Eleventh place belongs to Jalen Hurts, the 2025 Super Bowl MVP.
Mahomes’ Historic Drop
Mahomes‘ No. 15 Chiefs jersey now sits at No. 22, just behind Dak Prescott and ahead of Amon-Ra St. Brown. The plunge follows a brutal stretch for the three-time Super Bowl winner: a lopsided loss to Barkley and the Eagles in the title game, a playoff-missing 2025 campaign, and a torn ACL in the season finale.
Rick Burkholder, Chiefs vice president of sports medicine, projects a nine-month recovery, potentially clearing Mahomes for Week 1 of the 2026 season on September 10.
Key Takeaways
- Josh Allen tops jersey sales for the first time
- Patrick Mahomes records the biggest drop among former top sellers
- 49ers place four players in the top ten
- Jersey rankings mirror on-field storylines and fan sentiment
