Kendall Jenner stars in her first-ever Super Bowl commercial with Fanatics Sportsbook, turning a long-running internet joke into a marketing push. The 30-year-old pokes fun at her past NBA partners while showing the prizes she’s won by betting on the very players she’s dated.
At a Glance
- First Super Bowl ad for Jenner, airing during halftime.
- Campaign titled “Bet on Kendall” addresses the “Kardashian Kurse” curse.
- Jenner references four former NBA partners and showcases her betting wins.
- Why it matters: The ad blends celebrity culture with sports betting, highlighting Fanatics Sportsbook’s growing reach.
The “Bet on Kendall” Campaign
The commercial, released on Jan. 27, is a playful take on the theory that any basketball player who dates Jenner faces a rough patch. Jenner leans into the joke, saying, “Any basketball player who dates me, kind of hits a rough patch,” and follows up with, “While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all this modeling!?” She jokes with a laugh.
She then shows off the prizes she’s won on Fanatics Sportsbook:
- A vintage sports car after a bet on her first ex-boyfriend.
- A private jet after a bet on her second.
- A trip to San Francisco for the 2026 Super Bowl after a bet on her third.
The ad ends with Jenner turning her focus to football, announcing, “But today, it’s time to bet on something new. Football players.”
From Love to Betting
Jenner has publicly dated four NBA players, and the ad references each without naming them:
- Jordan Clarkson (New York Knicks) – March 2016 to November 2016.
- Blake Griffin (Los Angeles Clippers) – Summer 2017 to early 2018.
- Ben Simmons (Philadelphia 76ers) – May 2018 to February 2019.
- Devin Booker (Phoenix Suns) – April 2020 to October 2022.
| Partner | Team | Relationship Start | Relationship End |
|---|---|---|---|
| Jordan Clarkson | Knicks | March 2016 | November 2016 |
| Blake Griffin | Clippers | Summer 2017 | Early 2018 |
| Ben Simmons | 76ers | May 2018 | February 2019 |
| Devin Booker | Suns | April 2020 | October 2022 |
Jordan Clarkson celebrated Jenner’s 21st birthday in March 2016 and attended Drake’s American Music Awards after-party. The romance ended shortly after.
Blake Griffin and Jenner were first spotted together in summer 2017. A source told News Of Los Angeles that the couple “cooled off” after Griffin was traded, citing distance as a factor.
Ben Simmons and Jenner met at the Beverly Hills Hotel in May 2018. Jenner confirmed the relationship on The Ellen DeGeneres Show in February 2019 and discussed a possible marriage in a Vogue Australia interview in May 2019, before ending the partnership that month.
Devin Booker and Jenner sparked romance rumors in April 2020, went Instagram official in February 2021, and briefly split in June 2022. They were spotted together again but ultimately broke up in October 2022.
Production Credits
The commercial was directed by Michael D. Ratner and Cameron Harris, with Ratner conceiving the concept. Production was handled by Fanatics Studios and OBB Media, while Bolded served as the creative studio.
What This Means for Jenner
By turning a pop-culture meme into a betting narrative, Jenner not only showcases her influence beyond fashion but also positions Fanatics Sportsbook as a mainstream player in sports wagering. The ad’s humor and references to her personal life create a memorable hook that is likely to resonate with both sports fans and casual viewers.
Key Takeaways
- First Super Bowl ad: Jenner’s entry into sports advertising.
- Leveraging personal narrative: The “Kardashian Kurse” joke is turned into a betting storyline.
- Broad appeal: The campaign spans basketball and football, targeting multiple fan bases.
- Production strength: Collaboration with notable directors and studios underscores the ad’s quality.
- Impact on sports betting: The ad exemplifies how celebrity endorsements can drive engagement for betting platforms.
