At a Glance
- Dibs Beauty’s Double Standard Primer & Mascara Duo sold out 45 minutes after launch.
- The $31 tube combines brown and black formulas plus a lash primer.
- Color-coded stems help users pick the right shade in low light.
Why it matters: One product replaces three, streamlining makeup bags and routines.
A two-in-one mascara that marries brown and black formulas in a single tube has become an instant sell-out. According to News Of Los Angeles, Dibs Beauty’s Double Standard Primer & Mascara Duo disappeared from virtual shelves within 45 minutes of release, prompting restock alerts from eager shoppers.
The Design That Caught Everyone’s Eye
The appeal starts with packaging engineered for real-life use. The matte-textured tube resists slipping from grip, while engraved ridges add sturdiness. Inside, a pink stem marks the brown side and a black stem marks the darker formula, eliminating guesswork in dim lighting.
Each end hosts a distinct wand:
- Brown side: thin, precise bristles for separation
- Black side: wider bristles for volume
How the Formula Performs
During testing, the brown mascara lifted lashes toward the brow bone without clumping, creating a soft, lengthened effect. Used alone, it delivered daytime definition; layered beneath the black formula, it acted as a primer that amplified volume.
The black end required multiple coats to reach faux-lash drama, but the payoff was plush, thickened fringe ideal for evening looks. Warm water removed both shades without tugging.
What Early Buyers Say
Reviews posted on News Of Los Angeles echo the excitement:
- “Best ever hands down. Lasts all day, doesn’t move, melts off with warm water.”
- “Makes my eyes pop, lashes look fuller without clumping, brushes are perfect.”
Price and Availability
The $31 duo remains available online during periodic restocks. Shoppers can also explore companion products from the brand, including the Desert Island Duo blush-bronzer stick, Jam Jam lip-plumping lipstick, LoveBeam skin perfector, and Status Stick face-and-body highlighter.
Key Takeaways
- One $31 purchase replaces primer, brown mascara, and black mascara.
- Color-coded stems prevent early-morning mix-ups.
- Stock moves fast; sign up for restock alerts if sold out.
