> At a Glance
> – A website bug briefly flashed As Ever’s internal stock counts.
> – Tallies showed 220,000 jam jars, 90,000 candles, 70,000 wine bottles.
> – Sources say the numbers prove “flying” demand, not slow sales.
> – Why it matters: The leak hints at a one-million-unit reorder and global rollout.
A coding hiccup on As Ever’s site let Reddit users peek at inventory totals, sparking rumors of sluggish sales. Insiders tell News Of Los Angeles the opposite is true: the brand is scaling up for international expansion.
The Glitch That Exposed Stock
On Jan. 6, shoppers discovered that adding huge quantities to cart forced the site to reveal available units. Screenshots circulated showing six-figure counts across jam, honey, candles, and wine.
- Jam: ~220,000 jars
- Honey: ~30,000 jars
- Candles: ~90,000 units
- Wine: ~70,000 bottles across brut, sauvignon blanc, and rosé
Inside Source: “Flying Off the Shelf”
A source close to the business insists the figures reflect “a business that isn’t just successful-it’s flying.”
> “It doesn’t take a genius to work out that what is left points to a company doing extremely well.”
The source adds that Meghan has already placed a one-million-unit purchase order to fuel overseas launches.
Meghan’s Own Words on Sellouts
In a 2024 Bloomberg Originals interview, the Duchess recalled the first rosé selling out in under an hour and a second drop gone in hours.
> “Suddenly the conversation goes from… a few thousand jars… to, ‘We need to do a purchase order of a million.’“
She confirmed global expansion is planned: “Yes, absolutely.”
Key Takeaways
- Inventory totals were exposed, not sales data.
- Insiders say stock levels signal high turnover, not stagnation.
- One-million-unit reorder aligns with international rollout.
- As Ever has resolved the glitch and continues restocking.
With the bug fixed and fresh inventory inbound, As Ever appears poised to meet rising worldwide demand.
