> At a Glance
> – Mel Robbins, 57, debuts her first consumer product as co-founder of Pure Genius Protein
> – The protein shot lands in three flavors: blueberry lemonade, strawberry guava, and pineapple
> – Robbins curated a team of physicians in nutrition, hormonal health, and weight loss
> – Why it matters: Busy women gain a health-focused, grab-and-go option designed by one of the most trusted voices in personal development
Personal development powerhouse Mel Robbins is stepping into the consumer market with a product she says fills a gap she couldn’t ignore.
From Podcast to Protein
Robbins-host of The Mel Robbins Podcast-co-founded Pure Genius Protein after being “deeply involved” from concept to shelf, according to a press release confirmed exclusively by News Of Los Angeles. She selected the scientific advisory board herself, tapping physicians who specialize in nutrition, hormonal health, and weight loss.
She insists the launch isn’t about jumping on a trend.
> “There is absolutely nothing like this available in the market today,” Robbins says.
The portable shots arrive in three fruit-forward flavors:
- Blueberry lemonade
- Strawberry guava
- Pineapple
Awards Season Momentum
The product drop lands days before Robbins vies for Best Podcast at the January 11 Golden Globes in Los Angeles.
Her public pivot from lawyer to lifestyle guru traces back to a 2008 low point she detailed on The Pivot Podcast in early 2025.
> “It is a fundamental part of human nature that pain is part of what’s necessary to organize the friction inside yourself to push yourself to change,” she told hosts Ryan Clark, Fred Taylor, and Channing Crowder.
Key Takeaways
- Pure Genius Protein targets women who put self-care last
- Robbins oversaw flavor development and physician recruitment
- The release precedes her Golden Globes nomination for Best Podcast
- She frames the five-second decision window as central to personal change
With Pure Genius Protein, Robbins turns her signature five-second rule into a product women can grab in-well-five seconds.
