Model-actress Molly Sims, 52, just expanded her hit Wide Awake Brightening Eye Cream into four sheer, color-correcting shades after the original sold out in two weeks.
> At a Glance
> – Wide Awake Brightening Eye Cream now comes in sheer pink, peach, mocha, and honey
> – Loaded with vitamin C, niacinamide, white shiitake, caffeine, arnica, and squalane
> – Designed to blur, brighten, and hydrate while calming puffiness
> – Why it matters: One multitasking tube replaces separate eye cream, concealer, and highlighter for busy women
The mom of three created the formula when no product tackled her own dark circles. The new tints keep the same skincare actives but add flexible pigment that blends across skin tones.
How It Works
The cream’s translucent pigments deliver a soft-focus glow. Sims tells News Of Los Angeles:
> “It lives in that sweet spot between skincare and makeup. You can use it as your everyday eye cream or as a soft-focus under-eye highlighter.”
Key ingredients:
- Vitamin C & white shiitake – brighten discoloration
- Caffeine – tightens and depuffs
- Arnica flower – soothes swelling
- Squalane – replenishes hydration
Real-Life Usage
Sims keeps the travel-friendly tube in her purse “at all times,” swiping it on for school drop-off, errands, or over concealer before happy hour. She says even no-makeup days leave her looking “awake and refreshed.”
Her winter skin squad also includes:
- Your Favorite Ex Exfoliating Pads
- Morning Cocktail Vitamin C Serum
- Skin Glow SPF 30 Primer
> “Quality over quantity,” Sims stresses. “We’re not chasing looking younger; we’re helping women feel their best in the skin they’re in right now.”
Key Takeaways
- Four flexible tints replace a multi-step routine
- Skincare + makeup hybrid sold out once already
- Targets dark circles, fine lines, and puffiness in one step
- Sims champions aging as something to honor, not fight
The Wide Awake Brightening Eye Cream is available now on YSE Beauty’s site.
