At a Glance
- MrBeast will create Salesforce’s 2026 Super Bowl commercial after a public exchange on X
- The YouTuber teased viewers could “become a millionaire” just by watching the spot
- This marks his second Super Bowl-related project following a 2023 NFL surprise
**Why it matters: The 27-year-old creator’s 460 million subscribers give Salesforce instant access to a massive, hard-to-reach Gen Z and millennial audience.
MrBeast has officially landed the Super Bowl commercial slot he’s dreamed about for years. The 27-year-old YouTube star revealed Friday, Jan. 16, that Salesforce CEO Marc Benioff handed him creative control of the software company’s 2026 Super Bowl ad after a brief back-and-forth on X.
From Tweet to Takeoff
The partnership began Dec. 29, 2025, when MrBeast posted that he had been “sitting on an amazing Super Bowl commercial idea for years” and was waiting for a brand to take the leap. Benioff replied two days later: “Very seriously, Jimmy you should really do our Salesforce Super Bowl commercial for 2026! What’s the craziest thing you can dream up for the biggest stage on earth? I know we could do something great together!”
Within hours, MrBeast booked a flight to Salesforce’s San Francisco headquarters. “So I got on a flight and just showed up at their headquarters,” he told viewers in a new YouTube video documenting the process.
The Pitch That Sealed the Deal
After arriving, MrBeast delivered what he called his “big pitch” to the Salesforce team. Executives “loved it,” he said, and immediately green-lit the concept. Exact details remain under wraps, but the creator offered one tantalizing hint: “Now I’m in charge of their Super Bowl commercial, and all I’m going to say is, this Super Bowl, if you see the commercial, you might become a millionaire.”
The promise aligns with his brand. MrBeast’s channel has built its 460 million subscriber base on high-stakes giveaways, including cash prizes, cars, and even islands.
Previous Super Bowl Tie-In
This will not be MrBeast’s first appearance in Super Bowl-adjacent content. In 2023 he partnered with the NFL to surprise a producer with two tickets to the championship game. The emotional moment was captured in a short clip shared across social platforms.
Family Plans on Hold
The commercial coup comes shortly after MrBeast, engaged to gamer Thea Booysen, discussed fatherhood on the Dear Media’s Good Guys podcast. “I don’t want to have a kid unless I’m a phenomenal father,” he told hosts Josh Peck and Ben Soffer. He pushed back on the notion that children automatically fuel success, calling that claim “a sacrifice when you’re actually a good father.”
Key Takeaways
- MrBeast leveraged a public social-media pitch to secure the Salesforce Super Bowl spot
- Viewers could win life-changing money simply by watching the 2026 game
- The deal reinforces brands’ growing reliance on creator-driven marketing to reach younger consumers
