At a Glance
- Peeps has unveiled a bold 2026 lineup including Chili Lime Mango and Sunny D flavored marshmallow chicks
- Kroger and Target carry exclusive flavors, while Pop-Tarts Frosted Strawberry chicks hit shelves nationwide
- The brand calls the new drops “fun-filled collaborations” aimed at Easter baskets and spring celebrations
Why it matters: The No. 1 non-chocolate Easter candy is betting on quirky partnerships to keep holiday baskets fresh and social-media friendly.
Peeps is stepping into 2026 with some “bold” new flavors.
The marshmallow candy company has unveiled a fresh lineup of unique Peeps flavors, many of which the brand is calling “fun-filled collaborations,” according to a news release.
Among the latest products are Chili Lime Mango Flavored Marshmallow Chicks, available only at Kroger, and Sunny D Flavored Marshmallow Chicks, sold exclusively at Target.
Peeps has also released Pop-Tarts Frosted Strawberry Flavored Marshmallow Chicks, which are available nationwide.
Exclusive Store Drops
Kroger shoppers will be the only ones to snag the Chili Lime Mango chicks. Target guests can pick up the Sunny D chicks. Both flavors land in time for Easter egg stuffing and spring snacking.
Pop-Tarts fans can find the Frosted Strawberry chicks at grocery, mass and convenience stores across the country.
Classic and Creative Options
In addition to the Classic Peeps Marshmallow Chicks and Bunnies, the brand offers various other unique flavors across the United States this year.
- Dr. Pepper Flavored Marshmallow Chicks
- Rice Krispies Treats Flavored Marshmallow Chicks
- Cotton Candy Flavored Marshmallow Chicks
- Party Cake Flavored Marshmallow Chicks
- Sour Watermelon Flavored Marshmallow Chicks
- Chocolate Pudding Flavored Marshmallow Bunnies
“As the No. 1 non-chocolate Easter candy, Peeps continues to bring joy, connection and creativity to celebrations everywhere, from Easter baskets to egg hunts and of course, festive family moments,” the company said in a statement.
Brand Manager Weighs In
Caitlin Servian, the brand manager for Peeps, celebrated the company’s involvement in holiday celebrations.
“There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season,” she said.
“Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration,” added Servian.
Key Takeaways
- Peeps’ 2026 lineup mixes exclusivity with nationwide staples
- Retail-specific flavors drive store traffic while classic shapes anchor the portfolio
- Partnerships with Pop-Tarts, Sunny D and Dr. Pepper extend the brand beyond traditional marshmallow territory
