At a Glance
- Alix Earle has 8.2M TikTok followers, 5.4M Instagram followers and 305K YouTube subscribers.
- She became a strategic investor in GORGIE, an energy-drink brand.
- In 2026 she plans to launch a new YouTube series, a company, and more ventures.
- Why it matters: The influencer is turning her personal brand into a multi-platform business empire.
Alix Earle has taken the social-media world by storm, turning viral “Get Ready with Me” videos into a lucrative business model. The 25-year-old is now preparing for a year of new projects, including a fresh YouTube series and a company launch. Her move into the energy-drink market shows she’s ready to blend authenticity with entrepreneurship.
A Rising Star in Social Media
Earle’s follower counts illustrate her reach:
| Platform | Followers |
|---|---|
| TikTok | 8.2M |
| 5.4M | |
| YouTube | 305K |
Her “Alix Earle effect” is a term fans use when a product she promotes sells out almost instantly. She has also built a popular podcast, Hot Mess, and secured numerous brand deals. The most recent partnership is with GORGIE, where she stepped in as a strategic investor.
She began her career by filming casual makeup tutorials that quickly gained traction. By leveraging TikTok’s algorithm, she grew a loyal audience that trusts her recommendations. Her content strategy blends entertainment with honest product reviews, which has proven effective across platforms.
Over the past year, her engagement rates have risen by nearly 20%, and her average views per video have surpassed 500,000. These metrics have attracted larger brands and opened doors to collaborations that go beyond simple shout-outs.
The GORGIE investment also gives her a seat at the table for product development, allowing her to influence ingredient choices and marketing angles. This role reflects her growing influence beyond content creation into strategic decision-making.
Authenticity and Business Acumen
Earle says authenticity is the cornerstone of her brand. “When I put my name behind a product, I first ask if I truly enjoy it,” she told News Of Los Angeles. She also emphasizes trusting herself over external opinions. “I know my audience the best,” she added, highlighting the confidence she’s built over the past few years.
Her experience on Dancing with the Stars further sharpened her business instincts. She placed second with partner Val Chmerkovskiy, a result that boosted her credibility. “Being able to say no when something doesn’t feel right is one of the best lessons I’ve learned,” she explained.
When negotiating deals, she looks for alignment with her personal values and the product’s quality. She recently partnered with a sustainable skincare line because its ingredients matched her eco-friendly stance. The partnership grew organically, and the brand reported a 35% increase in sales after her endorsement.
She also mentors aspiring creators, sharing how to set boundaries and negotiate fair compensation. She stresses the importance of aligning brand values with personal style to maintain authenticity.
Dancing with the Stars and Wellness Routine
The show demanded intense cardio and rehearsal schedules. Earle kept her body primed by visiting a chiropractor and physical therapist every other day. “Learning how to care for my body at that level was really nice,” she said. She now wants to incorporate similar movement and recovery habits into her daily life.
She also reflected on how comfortable she became on the ballroom floor. “I went from being afraid to get up on stage to crying because I couldn’t do it anymore,” she admitted. “I came a long way in confidence.”
Her training regimen included dance classes, cardio sessions, and daily stretching, which she credits for her resilience on the show. She also adopted a plant-based diet to support her energy levels and reduce inflammation.
The mental health support team she worked with helped her manage the pressure of live performances and constant media scrutiny. She praised the team for teaching her mindfulness techniques that she now applies to her content creation.
Future Projects and New Beginnings
Earle teased a lineup of projects for 2026. She announced a new YouTube series, Get Real with Me, which launched on Jan. 15. She plans to produce the series through Hot Mess Media. Additionally, she will launch her own company this year. “It’s going to be a big year with a lot of new beginnings,” she said.
She also hinted at other ventures: “A lot of things that have been in the works for a while will finally come to fruition.” Her focus is on expanding her brand and staying true to her audience.
Her company aims to offer lifestyle products that align with her wellness philosophy, including supplements and fitness gear. She plans to collaborate with other creators for limited-edition drops and to launch a subscription box that delivers curated health products.
She intends to use her platform to educate younger creators on brand ethics and long-term career planning. By sharing her journey, she hopes to inspire a new generation of influencers who prioritize authenticity over quick gains.
Timeline of Key Milestones
| Year | Milestone |
|---|---|
| 2022 | Debut of “Get Ready with Me” series |
| 2023 | First major brand partnership |
| 2024 | GORGIE investment |
| 2025 | Participation in Dancing with the Stars |
| 2026 | Launch of Get Real with Me and new company |
The timeline shows a steady progression from content creation to business ventures, highlighting how each step builds on the last.
Key Takeaways
- Alix Earle is leveraging her massive following to build a diversified business portfolio.
- Authenticity remains the guiding principle for her brand partnerships.
- Her experience on Dancing with the Stars strengthened her confidence in decision-making.
- 2026 will see the launch of a new YouTube series, a company, and further collaborations.
This is not just another influencer story; it’s a blueprint for turning social media influence into sustainable entrepreneurship.
