At a Glance
- Sony TVs deliver top-tier picture quality when settings are optimized.
- Turning off Eco and Ambient Optimization Pro unlocks full brightness and accuracy.
- Switching to Professional or Cinema modes and fine-tuning HDMI settings gives the best experience for movies, gaming, and streaming.
Why it matters: Your new Sony TV can look far better than the factory default if you tweak a few key settings.
Your Sony TV is ready to show stunning images, but most people never change the default settings that limit brightness and accuracy. By turning off Eco, disabling Ambient Optimization Pro, picking the right picture mode, and adjusting HDMI settings, you can unlock the TV’s full potential. The following guide explains exactly how to make those changes.
Turn Off Eco Settings
Eco settings are enabled by default to meet energy-consumption targets. They adjust brightness and panel control to reduce power usage, which keeps the TV from reaching maximum brightness. To disable them:
- Open All Settings > System > Power & Energy.
- Select Energy Saver and toggle Power Saving to Off.
- The description confirms that the TV will no longer limit brightness.
Disabling Eco removes a blanket restriction and lets the picture mode you choose dictate brightness.
Disable Ambient Optimization Pro
Many newer Sony TVs include an ambient light sensor that automatically adjusts the picture based on room lighting. On Sony, this feature is called Ambient Optimization Pro. While it may be convenient, it can degrade accuracy.
Turn it off by:
- Opening Settings > Display and Sound.
- Scrolling to Ambient Optimization Pro.
- Turning Auto-adjust according to ambient light to Off.
“If brightness should be different based on the ambient light in a room,” I hear you ask, “then why not use the Ambient Optimization Pro that we turned off earlier?” The dynamic adjustment can be distracting and lead to inaccuracies.
Choose the Right Picture Mode
Once automation is disabled, pick a mode that matches the content type. For the most accurate picture, select Professional (formerly Custom). It removes a lot of extra processing. Cinema is a close alternative, tuned for darker rooms but still includes some processing.
Sony also offers calibrated modes for specific services:
- Netflix Calibrated
- Prime Calibrated for Amazon Prime Video
- Sony Pictures Core Calibrated
- IMAX Enhanced for Disney+ content
These can be worth trying, but they may still enable ambient light adjustment by default. Sticking with Professional keeps the picture as true to the source as possible.
HDR Settings
- HDR10: Use the same mode as SDR-Professional or Cinema.
- Dolby Vision: Choose Dolby Vision Dark or Dolby Vision Bright based on room brightness.
- Game mode: For lowest input lag, set Color Temperature to Expert 1.
Adjusting the Brightness slider to match your room is also essential. In bright rooms, raise it to the maximum; in dark rooms, aim for about 100 nits for SDR reference quality.
Peak Luminance
Peak Luminance controls local dimming and blooming performance. Options are Off, Low, Medium, and High. Newer Sony TVs perform well with bloom limitation, so set it to High for the most dramatic HDR performance.
Set HDMI Settings for External Devices
Even if you connect an HDMI 2.1 device to an HDMI 2.1 port, the TV may default to a lower compatibility mode. Adjust the HDMI signal format to unlock full bandwidth.
- Open All Settings > Channels and Inputs > External inputs.
- Locate the HDMI signal format submenu for each port.
- Choose Enhanced format (Advanced) for 4K/60Hz or Enhanced format (4K120) for 4K at 120Hz.
| HDMI Port | Current Setting | Recommended Setting |
|---|---|---|
| HDMI 1 | Standard (HDMI 1.4) | Enhanced (HDMI 2.0) |
| HDMI 2 | Standard (HDMI 1.4) | Enhanced (HDMI 2.0) |
| HDMI 3 | Standard (HDMI 1.4) | Enhanced (4K120) |
If you’re setting up a gaming console, also enable VRR and consider adjusting Motionflow (Sony’s motion interpolation) or CineMotion for judder reduction. Sony’s Reality Creation feature upsamples lower-resolution content for smoother playback.

Key Takeaways
- Eco and Ambient Optimization Pro settings limit brightness and accuracy; turn them off.
- Pick Professional or Cinema modes for the cleanest picture across SDR, HDR10, and Dolby Vision.
- Adjust brightness to match room lighting and set Peak Luminance to High for HDR.
- Configure HDMI ports to Enhanced or 4K120 to fully support gaming and high-bandwidth content.
- Enabling VRR, Motionflow, and Reality Creation can further improve gaming and streaming performance.
By following these steps, your Sony TV will deliver the picture quality it was built for-clear, bright, and accurate across all content types.

