At a Glance
- Taco Bell rolls out its new Luxe Value Menu nationwide on Jan. 22.
- Menu features 10 items priced at $3 or less, including 5 new items and 5 returning favorites.
- Rewards members gain early access and a $1 Tuesday Drop on Jan. 27.
Introduction
Taco Bell is kicking off 2026 with a fresh take on fast-food value. On Jan. 22 the chain rolled out its new Luxe Value Menu nationwide, offering 10 items at $3 or less. The lineup blends five brand-new items with five fan-favorite staples from the Cravings Value Menu, aiming to set a new standard for affordable, flavorful eats.
New Menu Highlights
The Luxe Value Menu introduces several first-time offerings:
- Mini Taco Salad – seasoned beef, Chipotle Sauce, cheddar cheese, lettuce, tomatoes, refried beans in a crispy tortilla bowl.
- Beefy Potato Loaded Griller – a hearty combination of beef, potatoes, and toppings.
- Chips and Nacho Supreme Dip – a crunchy snack with a creamy dip.
- Avocado Ranch Chicken Stacker – a layered chicken sandwich with avocado and ranch.
- Salted Caramel Churros – a limited-time dessert priced at $1.99.
All new items remain under $3, reinforcing Taco Bell’s focus on affordability.
Returning Favorites
Alongside the new additions, the menu brings back beloved classics:
- Cheesy Roll Up
- Spicy Potato Soft Taco
- Cheesy Bean and Rice Burrito
- 3 Cheese Chicken Flatbread Melt
- Cheesy Double Beef Burrito
These staples maintain the chain’s reputation for bold flavor and generous portions.
Rewards Members Get Early Access
Taco Bell Rewards members can unlock early access to the full Luxe Value Menu through the Taco Bell app. Members simply check in at a drive-thru or restaurant kiosk to gain priority entry.
Tuesday Drop Promotion
To celebrate the launch, Taco Bell will host a Tuesday Drop on Jan. 27. Thirty-thousand Rewards members will have the chance to snag a Luxe Value Menu item for $1 via the app at 2 p.m./5 p.m. PT/ET. Availability is first-come, first-served.
What the Menu Means for Value
Luis Restrepo, Taco Bell’s Chief Marketing Officer for North America, said:
“At Taco Bell, value has always been about delivering more – more flavor, more abundance, more options, more excitement. The Luxe Value Menu was built on one ambition: to defy expectations of what value can be.”
According to the chain, the Luxe Value Menu is designed to raise expectations around affordability without sacrificing flavor or variety. By offering a mix of new and classic items at a low price point, Taco Bell aims to keep its menu accessible year-round.
Key Takeaway
- The Luxe Value Menu expands Taco Bell’s affordable lineup with 10 items under $3.
- Rewards members receive early access and a special $1 promotion on Jan. 27.
- The menu reflects the brand’s commitment to flavor, abundance, and value.
Conclusion
With the launch of its Luxe Value Menu, Taco Bell reaffirms its position as a leader in fast-food value, delivering bold flavor and generous portions at a price that keeps customers coming back.
