> At a Glance
> – The Screen Actors Guild Awards have been renamed The Actor Awards
> – The new name reflects the guild’s evolving identity
> – The change affects the 2024 ceremony and beyond
> – Why it matters: The rebrand signals a shift in how the industry recognizes acting excellence
The entertainment industry’s most prestigious peer-recognized acting honor has a new identity. The Screen Actors Guild Awards, which have celebrated outstanding performances since 1995, will now be known as The Actor Awards.
The Rebranding Announcement
The change comes as the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) seeks to modernize its image. The guild announced the rebrand ahead of the 30th annual ceremony, which will take place in 2024.
The new name simplifies the brand while maintaining focus on the craft of acting. Guild representatives emphasized that the change doesn’t alter the awards’ mission of honoring outstanding performances in film and television.
What Stays the Same
Despite the name change, several key elements remain:
- The iconic actor statuette design continues
- Voting remains exclusively by SAG-AFTRA members
- Categories mirror previous years’ structure
- The ceremony maintains its prestigious reputation
Industry Impact
The rebrand reflects broader changes in entertainment industry awards. By shortening to The Actor Awards, the guild aims for greater recognition among younger audiences while honoring its 95-year legacy.
The timing coincides with increased streaming content and evolving viewing habits. Industry analysts note this positions the awards as more accessible while preserving peer-voted prestige.
Key Takeaways
- The Screen Actors Guild Awards are now The Actor Awards
- The change applies to the 2024 ceremony onward
- The rebrand modernizes without losing prestige
- Voting and categories remain unchanged
The new name rolls off the tongue easier while keeping the focus squarely on celebrating acting excellence across film and television.
