At a Glance
- Nine trademark filings point to possible name changes for Six Flags parks
- Filings cover parks in St. Louis, Michigan, New York, Kansas City, and Texas
- Enchanted Parks Holdings, LLC submitted applications on Jan. 8-9, 2025
- Why it matters: The move could signal sales, closures, or a full portfolio rebrand that affects millions of season-pass holders
Six Flags may soon retire its 64-year-old brand at several parks across the country. New federal trademark filings reveal that an unknown company has sought rights to names that match existing Six Flags properties, raising questions about ownership changes or a sweeping rebrand.
The Filings
Between January 8 and January 9, 2025, Delaware-based Enchanted Parks Holdings, LLC submitted nine trademark applications to the United States Patent and Trademark Office. The filings, reviewed by News Of Losangeles, seek protection for amusement-park services and branded merchandise such as T-shirts, hoodies, and jackets.
The applications cover:
- Enchanted Parks (general brand)
- Enchanted Parks St. Louis
- Enchanted Parks Michigan Adventure
- Enchanted Parks Great Escape Lodge
- Enchanted Parks Oceans of Fun
- Enchanted Parks Galveston
- Enchanted Parks Camping Resort
- Enchanted Parks Water Safari
- Enchanted Parks Water’s Edge Inn
Each name lines up with a current Six Flags or affiliated property:
| Enchanted Parks Filing | Existing Six Flags Property |
|---|---|
| St. Louis | Six Flags St. Louis |
| Michigan Adventure | Michigan’s Adventure, Muskegon, Mich. |
| Great Escape Lodge | Six Flags Great Escape, Queensbury, N.Y. |
| Oceans of Fun | Six Flags’ Worlds of Fun & Oceans of Fun, Kansas City |
| Galveston | Six Flags’ Schlitterbahn water park, Galveston, Texas |
Two filings-Water Safari and Water’s Edge Inn-match properties in Old Forge, N.Y., operated by Innovative Attraction Management rather than Six Flags. That company did not respond to News Of Losangeles‘s request for comment.
The Mystery Company
Enchanted Parks Holdings, LLC was incorporated in Delaware on December 18, 2025, according to state records. Its mailing address is listed in Orlando, Fla. The attorney who filed the trademarks did not immediately reply to News Of Losangeles.
No public information links the LLC to Six Flags or to any known amusement-park operator, leaving industry observers to speculate whether the marks were filed by a prospective buyer, a licensing partner, or Six Flags itself operating through a shell company.
Six Flags Responds
Gary Rhodes, Six Flags’ corporate director of communications, did not confirm or deny any connection to the filings. In an emailed statement he said:
> “We have been reviewing our park portfolio and are committed to making decisions that strengthen the company and position us for profitable growth.”
The statement mirrors language used on the company’s November 2024 earnings call, when executives warned that underperforming parks could be sold.
Financial Pressure
During that call, Executive VP and CFO Brian Witherow told investors that Six Flags must be “strategic in allocating investment dollars” and is willing to “sell off and monetize parks that were not going to contribute to a great deal of growth.”
He added:
> “Getting the portfolio smaller and more nimble is a priority. We’re going to look at the parks where our returns are the greatest, where the opportunities for growth are the highest, and we’re going to focus on those parks and the other parks we’ll look to monetize and use those proceeds to reduce debt.”
The company has posted repeated revenue shortfalls, prompting cost-cutting measures and asset reviews.
Recent Closures
The trademark news follows the November 3, 2024, closure of Six Flags America in Bowie, Md., after 50 years of operation. The park, which began as a drive-thru safari in 1974, welcomed its last guests on November 2, 2024.
What’s Next
The U.S. Patent and Trademark Office typically takes 8-12 months to examine applications. If approved, the Enchanted Parks marks could be licensed or assigned to new owners, clearing the way for rebranded gates, maps, merchandise, and marketing campaigns ahead of the 2026 season.
Pass holders at the affected parks have received no notices of name changes or ownership transfers. Any deal would need approval from local planning commissions, state regulators, and, in some cases, bondholders that finance park improvements.
Key Takeaways
- Nine new trademarks suggest major changes for Six Flags parks in five states
- Enchanted Parks Holdings, LLC filed the marks within 48 hours in early January
- Six Flags leadership has openly discussed selling underperforming properties
- Guests could see new park names, logos, and websites as early as 2026
- The shift may reduce the company’s $2.4 billion debt load if sales proceed
Season-pass holders and local tourism boards are watching closely as the amusement-park giant decides which properties stay under the Six Flags banner and which become part of a yet-to-be-unveiled Enchanted Parks empire.
