When the world turned its eyes to Paris for the 2024 Olympics, one unexpected figure stepped onto the stage—Snoop Dogg, the legendary rapper and entrepreneur from Long Beach, California, who became the event’s unofficial spokesman.
Snoop Dogg’s Unlikely Olympic Journey
Snoop’s involvement began during the Paris Games, where he joined the torch relay at the opening ceremony and appeared frequently at Team USA competitions, including women’s gymnastics and women’s beach volleyball. His presence on NBC’s coverage of the 2024 Paralympic Opening Ceremony added a welcome video for athletes and spectators, further cementing his role as a public face for the Games.
The Honorary Coach Title
On Thursday, the United States Olympic & Paralympic Committee (USOPC) announced that Snoop Dogg would serve as the first‑ever honorary coach for Team USA. The committee described the role as a volunteer position focused on “celebrating and supporting America’s athletes off the field of play.” The appointment adds a new title to Snoop’s growing list of Olympic‑related honors.
Words from the USOPC and Coach Snoop
The USOPC released a statement that read: “Known for his passion for community, mentorship and elevating young people, Snoop will lend his signature humor and heart to help motivate Team USA athletes on their road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and beyond.”
Snoop responded with enthusiasm, saying, “I’m happy to bring a little more love and motivation.” He added, “Team USA athletes are the real stars—I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” and concluded, “This team represents the best of what sport can be: talent, heart and hustle.”
Supporting the Team USA Fund
The USOPC noted that Coach Snoop is already helping build awareness for the Team USA Fund. The fund supplies direct resources to athletes, covering mental‑health support, educational opportunities, and training programs. Snoop’s involvement is intended to broaden outreach and encourage additional donations.
Paris Olympics Highlights
Snoop’s breakout performance at the Paris Games included a memorable appearance in the torch relay and frequent visits to U.S. athletes during their events. NBC Sports highlighted his presence on July 29, 2024, noting that he was a “fixture” of the Games.

What This Means for Athletes
By bringing his humor and heart to the sidelines, Snoop aims to create a supportive atmosphere for athletes preparing for the 2026 Winter Games in Milano Cortina and beyond. His role is designed to boost morale, raise funds, and celebrate the dedication of U.S. competitors.
Key Takeaways
- Snoop Dogg becomes Team USA’s first honorary coach, focusing on athlete support and morale.
- The USOPC highlighted his role in promoting the Team USA Fund and its resources.
- Snoop’s active participation in Paris 2024, from the torch relay to NBC coverage, set the stage for this new appointment.
Snoop Dogg’s journey from rap icon to Olympic ambassador demonstrates how cultural figures can play a meaningful role in sports. His new title as honorary coach will continue to inspire athletes and fans alike as they look toward the next Olympic cycle.

Hi, I’m Ethan R. Coleman, a dedicated journalist and content creator at newsoflosangeles.com — your trusted source for the latest news, insights, and stories from Los Angeles and beyond.
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