At a Glance
- Sprinkles Cupcakes founder announces the bakery’s closure.
- Founded in 2005, sold in 2012, closure announced Dec 31, 2025.
- No reason for shutdown was disclosed.
- Why it matters: The beloved local bakery ends after 20 years, affecting customers and the community.
Sprinkles Cupcakes, a Beverly Hills-based bakery famous for its cupcake ATMs, has announced it will close its doors. Founder Candace Nelson, who sold the company in 2012, posted a video on Instagram declaring the closure a surreal moment. The announcement came on Dec 31, 2025, following a broadcast on NBC4 News at 4 p.m. that day.
Founder’s Announcement
Candace Nelson, who founded the bakery in 2005, said in her Instagram video:
Candace Nelson said:
> “surreal to see this chapter come to a close.”
She added that she still feels a personal connection even after selling the business:
> “Even though I sold the company over a decade ago, I still have such a personal connection to it and this isn’t how I thought the story would go.”
Customer Reactions
Customers expressed sadness and nostalgia:
- “We used to get our dog cupcakes here for every birthday for our dogs,” one fan recalled.
- “Super sad that we won’t be able to get any more of those … and every birthday it was Sprinkles Cupcakes, red velvet,” another shared.
- “So sad,” a long-time patron said, adding, “We’ve been coming here since the day they opened.”
Closure Details
The company did not provide a reason for the shutdown. The first and only Beverly Hills location, which opened in 2005, will be the final point of sale.
| Item | Year | Note |
|---|---|---|
| Founded | 2005 | Beverly Hills bakery |
| Sold | 2012 | Candace Nelson sold company |
| Closure announced | Dec 31, 2025 | Founder’s Instagram video |
Key Takeaways
- Sprinkles Cupcakes will close after 20 years of operation.
- Founder Candace Nelson announced the closure via Instagram on Dec 31, 2025.
- No reason for the shutdown has been disclosed.
The beloved cupcake shop’s final chapter closes, leaving a bittersweet legacy for its loyal customers and the Beverly Hills community.
