Jennifer Lopez, Kate Hudson, and Joanna Gaines are making Fair Isle sweaters the winter knit of choice, and budget-friendly versions start at $30.
At a Glance
- Jennifer Lopez wore a slouchy shawl-collar Fair Isle cardigan on December 6
- Kate Hudson posted Instagram photos in a similar style the next day
- Joanna Gaines and Sydney Sweeney sported the pattern as early as October
- Shoppers can copy the look for as little as $30
Why it matters: The celebrity endorsement is driving demand for a timeless cold-weather staple that works from fall through winter without looking holiday-bound.
Fair Isle sweaters are dominating celebrity street style and social feeds. On December 6, Jennifer Lopez stepped out in a slouchy shawl-collar cardigan that blended festive and classic vibes. The piece was a re-wear, proving its staying power in her wardrobe. One day later, Kate Hudson shared Instagram snapshots featuring another Fair Isle knit, reinforcing the trend.
The pattern’s popularity isn’t limited to December. Joanna Gaines and Sydney Sweeney had already incorporated the look into their October and November rotations, demonstrating the sweater’s season-long appeal.
Style watchers suspect both Lopez and Hudson chose Polo Ralph Lauren. Lopez’s cardigan appears identical to a now-sold-out style, while Hudson’s resembles a current $798 version. Fortunately, similar aesthetics exist at gentler prices.
Top Fair Isle Picks Under $130
| Sweater | Price | Retailer | Why It Stands Out |
|---|---|---|---|
| Amazon Essentials Oversized Crewneck | $30 | Amazon | High neckline, neutral pops of color, unisex fit |
| By Design Wynne Cardigan | $40 (was $82) | Nordstrom Rack | Oversized shawl collar, extra length for leggings |
| Emmiol Cropped Button-Up | $36 (was $50) | Amazon | Trendy cropped hem, button-front detail |
| Saodimallsu Button-Up Cardigan | $48 | Amazon | Tailored silhouette, layer-friendly |
| Ann Taylor Fair Isle Cardigan | $65 (was $109) | Ann Taylor | 40 % off, office-ready colors |
| Lucky Brand Shawl-Collar | $112 (was $149) | Nordstrom | Classic length, scarf-like collar |
| Stitches & Stripes Wilder Cardigan | $128 | Revolve | Vibrant red accents, statement piece |
The Amazon Essentials crewneck earned a public nod from Demi Lovato, who singled it out as a favorite from the retailer’s collection. Reviewers praise its warmth and versatility, noting it pairs well with jeans or work slacks.
Nordstrom Rack’s shawl-collar option offers the same cozy scarf-like collar and neutral palette as pricier counterparts without feeling too Christmasy. Its generous length provides coverage over leggings, echoing Lopez’s styling choice.
For a more fitted look, button-up cardigans like the Saodimallsu style layer smoothly under blazers and coats. One shopper described the By Design Wynne version as “warm” and versatile enough for errands or the office.
Cropped silhouettes, such as the Emmiol sweater, cater to those wanting a modern twist, while the Stitches & Stripes Wilder cardigan adds a bold pop of red for anyone avoiding neutral tones.
Celebrities aren’t limiting themselves to cardigans. Over the years, Kate Middleton and Demi Moore have been photographed in Fair Isle turtlenecks and crewnecks, proving the pattern’s adaptability across cuts.
Inventory is moving quickly. The Amazon Essentials crewneck and the By Design Wynne cardigan have both seen steady sales since the recent celebrity sightings. Shoppers looking to replicate the look at the $30 price point should add items to cart promptly.
Key Takeaways
- Fair Isle is trending among A-listers from December back to October
- Similar styles to celebrity picks exist for $30-$128
- Cardigans dominate current sightings, yet crewnecks and turtlenecks remain reliable alternatives
- Neutral palettes lengthen wearability beyond the holidays
