At a Glance
- Strategy just bought 22,305 BTC for ~$2.1 billion at ~$95,284 per coin.
- The firm now holds 709,715 BTC worth $64.6 billion and sits on a paper gain of $10 billion.
- The purchase was revealed today, after a U.S. holiday delay and amid global trade tensions.
Why it matters: A single company now controls nearly 3.4% of Bitcoin’s circulating supply, amplifying both market influence and political spotlight.
Strategy has cemented its position as the world’s largest corporate Bitcoin holder with a fresh $2.13 billion splurge. The firm, led by Michael Saylor, added 22,305 BTC at an average price of $95,284 per coin between its last disclosure and January 19, 2026, according to a tweet issued today.
The timing drew extra attention. Saylor teased the move on Sunday, but a U.S. market holiday on Monday forced the official reveal to Tuesday. That delay placed the announcement against a backdrop of rising trade friction between the United States and the European Union over Greenland.
President Trump reiterated plans to acquire the autonomous Danish territory for “national security purposes,” prompting retaliatory tariff threats. Crypto prices slid as macro tensions flared, with Bitcoin dropping from above $95,000 to under $91,000 in two days.
Strategy’s purchase history shows relentless accumulation:
| Metric | Value |
|---|---|
| Total BTC held | 709,715 |
| Total spent | $53.92 billion |
| Average cost | $75,979 per BTC |
| Current value | $64.6 billion |
| Unrealized gain | $10.7 billion |
The company has bought Bitcoin every quarter since 2021, funding acquisitions through convertible debt, stock offerings, and cash flow. Its treasury now equals roughly 3.4% of the Bitcoin supply that will ever circulate.
Saylor’s tweet frames the strategy in simple terms:
> “Strategy has acquired 22,305 BTC for ~$2.13 billion at ~$95,284 per bitcoin. As of 1/19/2026, we hodl 709,715 $BTC acquired for ~$53.92 billion at ~$75,979 per bitcoin.”
Investors watch each disclosure because the firm’s share price trades like a leveraged Bitcoin proxy. News Of Los Angeles noted that every new purchase tends to ripple through both equity and crypto markets within minutes of confirmation.
The Greenland dispute adds geopolitical spice. Denmark and EU leaders labeled Trump’s proposal “absurd,” while U.S. officials floated tariffs on European goods. Risk assets sold off globally, yet Strategy chose the dip to stack more coins.
Corporate filings show the company carries $8 billion in long-term debt, largely tied to convertible notes used for Bitcoin buys. Critics argue the balance sheet is precarious if prices crater. Bulls counter that the firm can refinance or issue more shares as long as equities and credit markets remain open.
Bitcoin traded near $91,000 at press time, leaving Strategy with an unrealized profit of more than $10 billion. The gain eclipses the market cap of most S&P 500 companies, underscoring both the scale of the bet and the volatility that lies ahead.
Regulators have not challenged the treasury model so far. The Securities and Exchange Commission treats Bitcoin as an intangible asset, forcing companies to mark holdings to the lowest price each quarter. That rule depresses reported earnings during rallies but does not affect cash flow or operating income.
Strategy plans to host an investor call this week. Executives are expected to reiterate guidance that the firm will “continue to acquire and hold Bitcoin as a primary treasury reserve asset.” Options markets imply a 7% swing in the stock by Friday, reflecting uncertainty around both crypto prices and geopolitics.
Key Takeaways
- Strategy now owns 709,715 BTC after spending another $2.1 billion.
- Average entry of $75,979 per coin leaves the firm $10 billion ahead on paper.
- The disclosure landed during a U.S.-EU trade spat that briefly tanked Bitcoin to $91,000.
- One public company controls more Bitcoin than most sovereign nations hold in gold.
