At a Glance
- Super Bowl LX kicks off on Feb. 8 at Levi’s Stadium in Santa Clara.
- 14 major parties and events line up from Feb. 4 to Feb. 9, featuring music, sports, and culinary stars.
- The NFL Honors, hosted by Jon Hamm, returns on Feb. 5.
- Highlights include the Toyota Glow-Up Classic, Shaq’s Fun House, and the FanDuel Party Powered by Spotify.
The 2026 Super Bowl week promises more than football. From celebrity-led parties to immersive experiences, fans will have a packed calendar of events leading up to the big game on Feb. 8.
Super Bowl Venue
Levi’s Stadium in Santa Clara, California, will host the clash between the New England Patriots and Seattle Seahawks on Feb. 8. Opened in 2014, the stadium is the home of the San Francisco 49ers and previously hosted Super Bowl 50.
Parties & Events Overview
The week features 14 marquee events, including:
- Toyota Glow-Up Classic (Feb. 4)
- 7th Annual Sports Power Brunch (Feb. 4)
- Don’t Look Down: The Warm-Up Party (Feb. 4)
- Tight Ends & Friends (Feb. 5)
- Sports Illustrated Golf Invitational (Feb. 5)
- Wells Fargo Autograph Card Exclusives (Feb. 5)
- SiriusXM & Pandora Present Noah Kahan (Feb. 5)
- Crane Club x Boardroom Big Game Hospitality House (Feb. 5-7)
- FanDuel Party Powered by Spotify (Feb. 6)
- Post Malone & Buddies (Feb. 6)
- Shaq’s Fun House (Feb. 6)
- Madden Bowl (Feb. 6)
- The One Party by Uber (Feb. 6)
- People’s Pregame by NPU Live (Feb. 5-7)
- Studio 60 by On Location (Feb. 6-7)
- Taste of the NFL (Feb. 7)
- SI The Party Presented by DraftKings (Feb. 7)
- Maxim Big Game Party (Feb. 7)
- Guy Fieri’s Flavortown Tailgate (Feb. 9)
- The Player’s Tailgate (Feb. 9)
Toyota Glow-Up Classic
The first night of festivities, the Toyota Glow-Up Classic, returns to the NFL Flag Fieldhouse on Feb. 4. Refereed by Eli Manning and Kylie Kelce, the event features female Bay Area flag football stars and a roster of Team Toyota NFL ambassadors. Participants include Brock Purdy, Jordan Love, Puka Nacua, Kyle Hamilton, Michael Pittman, Jr., and Christian Gonzalez.
7th Annual Sports Power Brunch
Held at the Four Seasons Hotel San Francisco on Feb. 4, the brunch honors women in sports. Hosted by Netflix’s Elle Duncan, panels explore the evolving roles of women in the industry. Honorees include Maria Taylor, Marissa Solis, Becky Hampton, Kim Ng, Harpreet Basran, and Amanda Chin.
Don’t Look Down: The Warm-Up Party
On Feb. 4, the immersive one-night event at Dante’s Inferno showcases DJ Pee .Wee (aka Anderson Paak), Noodles, Esentrik, Karri, and Andre Power. Proceeds benefit the 49ers Foundation and hurricane-Melissa relief.
Tight Ends & Friends
The late-night party hosted by George Kittle and Travis Kelce’s Tight End University opens Super Bowl week in San Francisco on Feb. 5. Loud Luxury headlines, with Frank Walker opening. Tickets are on sale online.
Sports Illustrated Golf Invitational
The Invitational, featuring 36 teams, takes place at TPC Harding Park on Feb. 5. Past participants include Maxx Crosby, Paige Spiranac, and Bruce Buffer.
Wells Fargo Autograph Card Exclusives
On Feb. 5, Fall Out Boy performs at The Regency Ballroom. The band said, “There’s a different kind of energy in the air when you’re kicking off one of the biggest weekends in sports,” and added, “We’re looking forward to connecting with fans and bringing this special show to an intimate venue during such an exciting weekend. It will be electric.”
SiriusXM & Pandora Present Noah Kahan
The duo performs on Feb. 5 at the Chase Center. Stephen Wilson Jr and Teddy Swims also appear.
Crane Club x Boardroom Hospitality House
From Feb. 5-7, the Cow Palace hosts a hospitality house offering general access, private lounge spaces, and meet-and-greets with NFL legends. Military members, veterans, and local food workers receive guaranteed access.
FanDuel Party Powered by Spotify
The FanDuel Party returns on Feb. 6 at Pier 48. Olivia Dean headlines, with country star Shaboozey joining. Previous attendees included Travis Scott and Amy Schumer.
Post Malone & Buddies
Post Malone & Buddies takes place at Pier 48 on Feb. 6. The band’s lead guitarist remarked, “We’re excited to bring our sound to the biggest stage of the year,” as the event draws a mix of music and sports fans.
Shaq’s Fun House
Presented by Credit One Bank, Shaq’s Fun House opens at the Cow Palace on Feb. 6. Hosted by Credit One Bank, the event features musical acts Luke Combs, Teddy Swims, and LaRussell.
Madden Bowl
The high-energy Madden Bowl, co-presented by Visa, takes place at Chase Center on Feb. 6. Luke Combs and Teddy Swims headline, while I Am Athlete hosts the blue carpet.
The One Party by Uber
On Feb. 6, the Uber One-member exclusive party at Pier 48 features Olivia Dean and Shaboozey. The event has previously attracted Travis Scott, Emily Ratajkowski, and Jon Hamm.
People’s Pregame by NPU Live
From Feb. 5-7, NPU Live stages a three-night EDM fest at Pier 80 Warehouse. ILLENNIUM opens with an album release on Feb. 5, followed by Calvin Harris and Diplo on Feb. 7.
Studio 60 by On Location
Sting headlines the first night at The Palace of Fine Arts on Feb. 6, joined by Dominic Miller and Chris Maas. The Killers headline the second night on Feb. 7.
Taste of the NFL
Presented by PepsiCo, the culinary gala takes place at The Hibernia on Feb. 7. Hosted by Andrew Zimmern and Carla Hall, the event benefits GENYOUth.
SI The Party Presented by DraftKings
The premiere party returns to the Cow Palace on Feb. 7. The Chainsmokers and Ludacris headline, with DJ Irie and Xandra also performing.
Maxim Big Game Party
Invite-only, the Maxim Party at The Midway on Feb. 7 features HUGEL, Larry June, Loud Luxury, Plastik Funk, and DJ UnKommon.
Guy Fieri’s Flavortown Tailgate
On Feb. 9, the Cow Palace hosts the free family-friendly tailgate from 11:30 AM to 3:30 PM. Loud Luxury and Tucker Wetmore perform, with surprise celebrity appearances.
The Player’s Tailgate
The final event, the Players Tailgate, opens on Sunday, Feb. 9 in Santa Clara, just a 30-minute walk from Levi’s Stadium. Celebrity chefs Aaron May, Marc Murphy, and Kelsey Murphy serve game-day delights, and NFL stars join Nate Burleson and DJ Irie.
The schedule ensures that whether you’re a die-hard football fan or a music aficionado, Super Bowl LX week in Santa Clara and San Francisco offers an unforgettable blend of sport, music, and flavor leading up to the championship on Feb. 8.
