> At a Glance
> – TikTok named FIFA’s first-ever “preferred platform” for the 2026 World Cup
> – Partnership includes original content, livestreaming portions of matches, and a dedicated hub
> – Tournament runs June 11 to July 19, 2026 across 16 cities in Canada, Mexico, and the US
> > Why it matters: Fans can discover match tickets, viewing info, and custom stickers/filters all in one place on TikTok
Soccer fans scrolling TikTok will soon find more than just viral dance videos. A new partnership between TikTok and FIFA will turn the platform into a central hub for 2026 World Cup content, complete with live match segments and interactive features.
What the Partnership Includes
FIFA announced Thursday that TikTok will serve as its first “preferred platform” for the tournament. The deal promises expanded coverage through original content and livestreaming of select match portions.
Users can access a FIFA World Cup 2026 hub on TikTok to find:
- Match tickets
- Viewing information
- Custom stickers and filters
How to Watch in the US
American viewers have multiple options to catch every game. Fox and FS1 will air matches live on television. Cord-cutters can stream through services like YouTube TV, which includes both channels.
Every match will also stream live on:
- Fox One
- Fox Sports app
FIFA’s Goal
FIFA Secretary General Mattias Grafström stated:
> “FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible.”
Key Takeaways
- TikTok becomes FIFA’s first-ever “preferred platform” for World Cup coverage
- Dedicated hub offers tickets, viewing info, and interactive features
- US viewers can watch on Fox/FS1 or stream via YouTube TV, Fox One, and Fox Sports app
- Tournament spans 16 host cities across Canada, Mexico, and the United States
The partnership signals FIFA’s push to meet younger fans where they already spend their time-scrolling TikTok.
