At a Glance
- Tom Brady wore a $285,000 Patek Philippe Aquanaut Luce Haute Joaillerie watch at the 2026 NFC Championship Game.
- The watch features 72 sapphires, 38 diamonds, and 160 brilliant-cut diamonds.
- The game, held on Jan. 25, 2026, saw the Seattle Seahawks defeat the Los Angeles Rams 31-27.
- Why it matters: The high-value timepiece highlighted Brady’s penchant for luxury while he prepared to face his former team in the upcoming Super Bowl.
Tom Brady, the seven-time Super Bowl champion, turned heads on the field with a dazzling watch worth approximately $285,000. The 48-year-old celebrated the Seahawks’ 31-27 victory over the Rams at Lumen Field on Jan. 25, 2026 while showcasing the luxurious timepiece.
The 2026 NFC Championship Game
The game was a high-stakes showdown between the Seattle Seahawks and the Los Angeles Rams. Seattle’s 31-27 win advanced them to Super Bowl LX, where they will face the New England Patriots on Feb. 8, 2026 in San Francisco.
Tom Brady’s Timepiece
The Patek Philippe Aquanaut Luce Haute Joaillerie design is a standout piece. According to the jeweler’s website, the watch:
- Retails at $285,000.
- Features 72 baguette-cut sapphires.
- Includes 38 baguette-cut diamonds.
- Boasts 160 brilliant-cut diamonds.
- Has an 18K gold dial plate.
- Uses white gold baton-style hands with a white luminescent coating.
Brady posted a photo of the watch on Instagram Stories with the caption, “Big game Big watch,” aligning the luxury piece with the game’s intensity.
Brady’s Style and Accessories
In addition to the watch, Brady paired his look with:
- A dark-colored coat.
- A button-down shirt.
- A black tie.
- Sunglasses for the game.
The ensemble complemented the high-profile timepiece and underscored Brady’s status as a fashion icon in the NFL.
Previous High-Value Watches
Brady’s love for luxury watches is not new. In 2025, he wore a Jacob & Co Yellow Sapphire Caviar Tourbillon watch during his Super Bowl announcing debut in the Fox Sports booth in New Orleans. The watch, worth $740,000, featured:
- 224 baguette-cut gems in the case.
- 16 baguette-cut gems and one large rose-cut gem on the crown.
- 130 baguette-cut gems on the dial.
The 2025 watch was paired with a neat gray suit and a brown leather wristband, showcasing a different style compared to the 2026 Patek Philippe.
What the Watch Means
Brady’s choice of a Patek Philippe Aquanaut Luce Haute Joaillerie watch at a pivotal game highlights several points:
- Legacy and status: The watch’s value and craftsmanship reflect Brady’s storied career and his status as a top NFL player.
- Attention to detail: The intricate design of sapphires and diamonds demonstrates a commitment to excellence that parallels his on-field performance.
- Brand alignment: Patek Philippe’s reputation for luxury aligns with Brady’s personal brand and his role as a cultural icon.
The watch’s presence during the game also served as a visual reminder of Brady’s journey from a backup quarterback to a seven-time champion, a narrative that resonates with fans worldwide.
Key Takeaways
- Tom Brady’s $285,000 watch captured media attention at the 2026 NFC Championship Game.
- The watch’s elaborate design includes 72 sapphires, 38 diamonds, and 160 brilliant-cut diamonds.
- Brady’s Instagram caption, “Big game Big watch,” emphasized the connection between luxury and high-stakes sport.
- The game’s outcome set the stage for a Super Bowl matchup against Brady’s former team, adding drama to the season.
- Brady’s history of high-value watches showcases his enduring association with premium brands and his influence beyond football.
Brady’s choice of a Patek Philippe Aquanaut Luce Haute Joaillerie watch during a critical game underscores his continued prominence in both sports and luxury culture, setting the tone for the upcoming Super Bowl and the legacy he will leave behind.
