> At a Glance
> – A viral TikTok of a Topgolf net collapse in Auburn Hills, MI drew 9M views in days
> – Construction worker Logan Phillips joked his Jan. 9 office party was booked at the venue
> – Topgolf stitched the clip, rebuilt the net, and spelled “4 LOGAN” on the crane
> – Why it matters: A single social-media quip can fast-track corporate repairs and turn a random customer into a brand hero
One scroll, one joke, 9 million views. That’s how Logan Phillips, 23, from St. Clair, MI, became the face of Topgolf’s quickest fix ever.
The Collapse
Auburn Hills Topgolf’s netting fell after a golfer’s ball struck a support, and user @810ladyboss caught the chaos on camera. The clip rocketed across TikTok, landing on Phillips’s feed just days after his company booked its holiday party for January 9 at the very same bay.
> “They better have that fixed by January 9th-my work Christmas party is there,” Phillips posted.
The line collected 300K likes and thousands of replies overnight, pushing the company to respond in public view.
The Response
Topgolf stitched the original video, showing crews hoisting fresh netting from a crane and captioning it:
> “new nets going up for logan’s christmas party”
The update clip scored 3M views in 24 hours. Five days later, the venue posted again-this time with workers holding giant letters that spelled:
| Date | Update | Views |
|---|---|---|
| Dec 28 | Viral collapse clip | 9M |
| Dec 30 | Net rebuild teaser | 3M |
| Jan 3 | “4 LOGAN” reveal | 10M |
The Payoff
Phillips visited the repaired range, thanked crews, and confirmed his office party is still on. The unexpected fame even nudged him to pursue a long-held dream.
> “I’ve wanted to open my own indoor golf-simulator business. This felt like a sign,” he told Jonathan P. Miller of News Of Los Angeles.
Key Takeaways
- A spontaneous TikTok comment can turn a local repair into a national marketing win
- Topgolf capitalized on the moment, rebuilding the net in under a week
- One customer’s viral stake in a brand event can spark a personal business goal
Phillips now tees up the year with a fixed venue, 15 minutes of fame, and bigger plans off the virtual green.
