At a Glance
- Turbo Live gives priority cellular performance at 10 major U.S. stadiums, starting $5 per event.
- The service launches in early February, just in time for the Super Bowl on Feb. 8.
- It works on unlocked, 5G-capable phones via a secondary eSIM, allowing Verizon and T-Mobile users to participate.
Why it matters: Fans who want reliable data during crowded events can now pay a flat fee for priority service without a long-term contract.
A new way to beat the congestion at stadiums has arrived. Turbo Live is AT&T’s latest offering, designed to give users priority access to the carrier’s 5G network during high-traffic events. The service is available to anyone with a compatible phone, even if they are not an AT&T subscriber, and will debut in 10 stadiums across the country in early February.
What is Turbo Live?
Turbo Live is not a subscription plan. It is a power-up that activates only in selected venues and for specific events. According to AT&T spokesperson Michael Delgado, “Turbo Live starts at $5 per event with a variable structure that changes depending on the caliber of the event.” The price can rise for larger or more popular shows, a model that resembles surge pricing.
Pegoraro, who reported the details to PCMag, explained that the service is “offered only in designated spots and subject to capacity limits and variable rates that might evoke surge pricing.” In other words, the more people try to use the network at once, the higher the fee could be.
Coverage and Pricing
AT&T’s existing 5G network powers Turbo Live at 10 stadiums:
| Stadium | City | Venue |
|---|---|---|
| Bryant Denny Stadium | Tuscaloosa, Alabama | Alabama |
| Mercedes-Benz Stadium | Atlanta, Georgia | Atlanta |
| United Center | Chicago, Illinois | Chicago |
| NRG Stadium | Houston, Texas | Houston |
| Sphere | Las Vegas, Nevada | Las Vegas |
| Intuit Dome | Los Angeles, California | Los Angeles |
| Hard Rock Stadium | Miami, Florida | Miami |
| MetLife Stadium | New Jersey/New York | New York/New Jersey |
| Alamodome | San Antonio, Texas | San Antonio |
| Levi’s Stadium | San Francisco Bay Area | San Francisco |
| Lumen Field | Seattle, Washington | Seattle |
The service will launch in these venues in early February, with the first event being the Super Bowl on Feb. 8 at Levi’s Stadium. AT&T is also planning to extend coverage to AT&T Stadium in Dallas, Gillette Stadium in Foxborough, and SoFi Stadium in Los Angeles.
Pricing is event-dependent. While the base fee starts at $5, the cost can increase for high-profile events or when demand is high. The company has not yet released a detailed pricing schedule.
How to Get Turbo Live
To use Turbo Live, you need:
- A 5G-capable phone that is unlocked.
- An open eSIM slot for activation.
- The Connect on Demand app, which guides you through setting up a secondary eSIM.
- A one-time payment method; no long-term carrier commitment is required.
Because the service runs as a secondary eSIM, it can be used on phones from other carriers such as Verizon or T-Mobile. AT&T’s approach mirrors T-Mobile’s T-Satellite feature, which offers international service for $10 a month to customers of other carriers.
Future Expansion
AT&T has indicated that it will broaden Turbo Live’s reach beyond the initial 10 stadiums. The company is actively working to bring the service to:
- AT&T Stadium in Dallas
- Gillette Stadium in Foxborough
- SoFi Stadium in Los Angeles
These additions will allow fans in more cities to benefit from priority network access during major events.
Key Takeaways
- Turbo Live is a pay-per-event, priority 5G service that starts at $5 and can increase with demand.
- It launches in 10 stadiums in early February, with the Super Bowl on Feb. 8 as its first event.
- The service works on unlocked, 5G-capable phones via a secondary eSIM, making it available to non-AT&T customers.
- AT&T plans to expand coverage to additional stadiums in the near future.
For anyone planning to attend a big game or concert, Turbo Live offers a way to stay connected without the frustration of dropped signals.
