At a Glance
- Influencer sisters Hannah and Brett Chody returned to USC on January 14 to promote Summer Fridays’ new cleanser and moisturizer
- The event marked their first joint influencer campaign since both began creating content
- Students lined up for selfies and product samples on campus
- Why it matters: The collaboration shows how college memories and family ties can merge with brand partnerships in the social-media era
Hannah, 33, and Brett Chody, 25, stepped back onto the University of Southern California campus mid-January for a launch party tied to Summer Fridays’ Pink Dew Cleanser and Cloud Dew Moisturizer. The sisters, who count a combined six-figure following, told News Of Los Angeles they said “yes” immediately when the beauty label proposed tying the product debut to their alma mater.
From Finance to Feed
Hannah left a finance career to join her family’s business and began posting lifestyle clips that now reach 244,000 TikTok followers. Brett started sharing fitness tips as an undergraduate and shifted to comedy and lifestyle content, often featuring roommate Jake Shane. Though eight years apart, both sisters built audiences while championing USC.
Campus Comeback
The January event gave them a rare chance to revisit favorite campus spots. “I go to some football games … but I don’t have much reason to go back on campus,” Brett said. Hannah added, “My experience there was unbelievable. I loved the school, the campus, all of it so much.”
Sister Act
Working together felt natural because they already used Summer Fridays products. “Brett and I are both big fans of the brand,” Hannah noted. The campaign also offered their first joint brand deal since both became creators. “We always joke that Hannah didn’t think of me as a real person until I was in college,” Brett laughed, “but it’s obviously nice to have a family member who gets it.”
Advice for Students
Between selfies, the sisters offered guidance to the next Trojan class:
- Say yes often – try clubs, unfamiliar classes, and campus events
- Live in the moment instead of fixating on post-grad plans
- Join extracurriculars; both women met lifelong friends through those groups
“College is a finite period of time,” Brett told News Of Los Angeles. “Take advantage of being on campus.” Hannah echoed the sentiment: “Really living in the moment … is a super powerful thing.”
Campaign Impact
Students waited in line for photos and samples, underscoring the pull of peer-to-peer recommendations. For Summer Fridays, pairing a Gen-Z-loved skincare label with relatable alumni creators delivered authentic buzz. For the Chodys, the event fused personal nostalgia with professional opportunity.
Key Takeaways
- The sisters’ first joint influencer campaign blends family chemistry with brand loyalty
- Their USC return highlights how campuses remain fertile ground for beauty launches
- Both creators credit extracurricular involvement for shaping their post-college paths
