At a Glance
- West Co. raises $29 M seed round led by Spark Capital.
- Co-founders Biz Stone and Evan Sharp launch invite-only app Tangle.
- The app asks users “What’s your intention for today?” and lets friends share goals.
- Why it matters: It shows a new type of social platform focused on mental well-being.
West Co., founded by Twitter co-founder Biz Stone and Pinterest co-founder Evan Sharp, launched an invite-only version of its first app Tangle in November. The startup has reportedly raised $29 M, with Spark Capital leading the seed round.
Funding and Leadership
- Co-founders Biz Stone (Twitter) and Evan Sharp (Pinterest) are steering the company.
- Spark Capital is the lead investor in the $29 M seed round.
- The funding is aimed at expanding Tangle’s development and user base.
The Tangle App
The app centers on a simple daily prompt: “What’s your intention for today?” Users can share their goals with friends, hoping to “plan with intention, capture the reality of their days, and see deeper threads that shape their life.”
Evan Sharp said:
> “What could I build that might help address just some of the terrible devastation of the human mind and heart that we’ve wrought the last 15 years?”
Biz Stone told the FT:
> “The app could change significantly before fully launching to the public.”
- Asks users “What’s your intention for today?”
- Allows sharing goals with friends
- Helps users plan with intention, capture reality, and see deeper threads
Key Takeaways
- West Co. secures $29 M seed funding led by Spark Capital.
- The Tangle app encourages daily intention setting and social sharing.
- The founders plan to evolve the app before a full public launch.
West Co.’s move signals a growing interest in purpose-driven social platforms that aim to improve mental well-being.
